Interactive Simulation Platform
Mapping How
Industries Evolve
Interactive simulations examining how AI may reshape industry structure, operating models, and sources of competitive advantage.
Built independently by a strategy and transformation executive mapping how emerging and frontier technologies may rewire industries and the institutions around them.
Published Experiments
Insurance Series — Experiment 01
Insurance Without Claims
What happens when sensors detect events, AI assesses damage, and smart contracts settle payments — all before a customer files a claim?
Retail Series — Experiment 02
The Autonomous Purchase
A 43-word request triggers 18 steps across 8 agents, 40 retailers, and 2 rounds of negotiation — all resolved with 14 minutes of customer involvement.
Foundations — Experiment 01
The Web Was Built for Humans
A procurement agent evaluates three cybersecurity vendors. One website is a trap. Watch six trap mechanisms compromise the recommendation — then see where defences would have caught it.
How It Works
Map the System
Each experiment begins by mapping the current industry system — the actors, flows, and control points that define how value is created and captured. Understanding the structure is the first step to understanding how it evolves.
Run Scenarios
Select a scenario and watch autonomous AI agents process real-world events step by step. See how they interact with human roles, where they escalate, and what end-to-end automation could look like.
Trace the Shift
Follow the implications through the value chain. How do roles evolve? Where does value migrate? What new capabilities matter most — and what strategic questions should institutions be asking now?
Series
Insurance
What happens when the claim disappears — and how the carrier's role evolves.
Retail
What happens when the customer becomes an agent — and every participant in the market has to adapt.
Healthcare
How diagnostics, treatment pathways, and care delivery models shift.
Foundations
Cross-cutting explorations of the mechanics that underpin AI agent systems — security, trust, systemic risk. These apply everywhere agents operate.
Agent Security
What happens when the digital environment becomes adversarial — when websites and data sources are engineered to manipulate the AI agents that consume them.
Stay Updated
New series and experiments are in development. Subscribe to be notified when they launch.